South By Southwest

Where SEO experts are treated like celebrities.

What is a search engine’s secret recipe? “Algorithm”

That’s all you get.

Okay here is a little more:  If your site gets a higher ranking, that means that you have the right ingredients for that secret recipe.


Read SEO Starter Guide (31 pages)
Learn (in an interactive way) how Google crawls the web: How Search Works
Find error message (and more) about your site: Webmaster Tools


–> Your goal is get mentions on reputable sites (that search engines trust) and create the perfect match between keyword association and user engagement.

–> You know how you are #1 on search every time you look yourself up? Try switching your browser to incognito mode and see how you actually rank: incognito mode in Chrome, in Firefox, in IE . Otherwise you are fooling yourself to think you are #1 : )

–> Avoid syndicated content for SEO it doesn’t work. For user experience yes, but not for SEO.

–> Video Channel: create good quality content – if a searcher is engaged and stays engaged, it does not matter if freelancer or company published the video. If this engagement happens over and over, query by query, then search engines rank it higher.

–> Google is getting good at executing javascript but an html version of your site is a good idea.

–> Has your site been hacked? See your site as Google sees it (the code) with Fetch as Google Bot

–> Facebook blocks SEO, if you are doing a lot of posting on there, be mindful that it is not bringing you traffic. The value is the relationship with the clientele – SEO gold is not Facebook LIKES – there is a different set of criteria. If you are considering linking to your page from Facebook: exit referrals are not seen by google but there are seen by Bing.

–> For Bing Robot – Don’t take code snippet and publish it.

–> CLOAKING: don’t do it. Do not the show search engine one thing and the real customers another thing. If you get on a search engine’s spam list you are in a confinement camp on porn mountain. You don’t want to be there. Trust me.

Breakfast chat

Me: “ is the AirBnB of film rentals. People list their home or work locations as “film-friendly rentals.” Indie filmmakers, music video producers, students etc. rent directly from them

Guy at breakfast: “oh! It’s like airbnb but for film!”

Me: Yeah, exactly!

#ageofdamage: Be the Company You Want to Keep

David Jones (CEO of Havas) spoke (in a British accent) on “radical transparency.”
Anything you now say, anyone can repeat it around the world if they want to.


Romney’s 47% hidden camera video was watched by TWO MILLION more people than his National Republican Convention speech.

What You DON’T Do:

Don’t send naked pictures of yourself

If you do, work out the difference between a direct message and a tweet to the entire world

Own up to it and just admit it was you. Don’t lie that someone “hacked my account”

You don’t have to be perfect, but you do have to be honest.

Lance Armstrong denied his use of drugs and went after anyone who tried to tell the truth. Now America doesn’t support him or his foundation.

Keep Reading!

Shooting Avril in Guangzhou

I got a chance to fly to China with Team Avril and stand on stage with my camera pointing out at 6,000 screaming fans! THIS is what it felt like to be a rock star. What an adrenaline rush.


I have been going to #SXSW for the last 4 years but never purchasing a badge. This year, I bit the bullet and went in for a Platinum badge ($1100). Being a baller on a budget I had to sacrifice a few luxuries:

  • USUAL ROUTE: $1,067
    March 7th LAX to AUS was 
    $1038 Economy, per person*
    taxi from AUS to house $29
  • THIS YEAR’S ROUTE: $527.70
    So I flew into San Antonio for $439.60 via US AIRWAYS
    taxi to Greyhound $29.10 (with tip)
    Greyhound bus to Austin $28 (walk-up rate, cheaper online)
    taxi from Greyhound to my house $31 (with tip)

However I added an additional 5+ hours to my travel day (layover, waiting for bus to arrive, travel time in bus 1.5 hours and taxi times)

*Note: this was purchased on Thursday, February 28, so I was competing in a high demand/low supply scenario. If someone wants to volunteer the cost of their plane ticket into Austin on March 7th with an earlier purchase date, please do so.

PodShare Parkour

Francesco Caban & Daniel “Cascada” Mousek were guests at PodShare Hollywood when they teamed up with founder Elvina Beck to create an action packed parkour video that started on Hollywood Blvd and ended in a pod.

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