Airbnb Sharing Economy Panel

John Zimmer (Lyft founder), Jeremiah Owyang (Crowd Companies founder) and Susan Shaheen (Berkeley scholar) talk share-economy

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John, who attended Cornell Hotel School of Hospitality learned that:
Population density and cities are rising rapidly amongst limited resources & infrastructures that were built decades ago. Our history’s transportation system went from canals to railroads to highways. The occupancy of seats in public transportation is under 20% — so we UNintentionally designed ourselves into solitude. We drive our cars into garages that lead into our private homes.

John’s goal is to get more people in seats by sharing. In 2007 Zimride was created for long distance trips from colleges home. Lyft was born in 2012.

But John’s goal was always to figure out how to increase occupancy levels of cars…so NOW, he introduces LYFT LINE. If everyone is leaving this conference at the end of the day, why not share a ride? Lyft learned that over 90% of rides in a 5min window were going the same way. By offering to pay half the rate to share, in just 2 months Lyft Line makes up 1/3 of rides on the app in SF. Regulators didn’t believe Lyft when they said that this was part of their long term vision. Oops.

John wants want everyone to be a Lyft driver. The daily commute is people’s least happy time of day, socializing it helps.

US spends $2trillion a year on cars.

RE: entering new markets: Lyft is currently in 65 US cities, and plans to go international early next year. There is a large regulatory component for each launch. They start with legal research, come up with their interpretation and ask themselves “should we launch based on the regulatory structure?” In California, there was a rule that applied to limos so Lyft realized they needed a new category. John decided “we’ll just launch.” Soon after, Lyft got a cease & desist which translated to him as “lets meet and talk.” He asked the city what’s important to them? Is this about protecting existing interests or safety? When he learned it was a safety concern, they asked what the city required in order to form a new category. This communication took over 9 months but new rules were finally created!!

Jeremiah works with big companies like Walmart, BMW & Pepsi who want to try sharing.
Companies are asking themselves how they can be a part of the movement. They see the trend coming: the micro entrepreneur revolution. We are all running our own business & re-engeniring society to become self reliant. Jeremiah tells companies that they are not allowed to use the word ‘consumer’ because we are makers, crowdfunders, lyft drivers and airbnb hosts.

Who is the most progressive at the moment? GE because they encourage the crowd to submit ideas through quirky in order to take it to market with their face + name on box (and a cut of sales).

Check out Jeremiah’s the collaborative economy honeycomb that describes 6 industries impacted: goods (Etsy), shared food, shared services (Task Rabbit), transportation, space (airbnb and co-working), and money (bitcoin and crowdfuding) —> VCs are funding these industries.

Also consider the trends of shipping as sharing in instacart, sharing of utilities WIFI with FON, power with Solar Mosaic and healthcare with HelpAround (diabetics help other diabetes). Excitingly – cities are beginning to share with other cities! In Michigan, cities are sharing a sewer cleaning truck that is generating revenues from the rental instead of taxes!

—> 30% of adults are freelancers. Moonlighters as well. it is predicted that 50% will be freelancers in a decade. So that means freelancers will form a union to protect their interests. Jeremiah predicts that we’ll start to see everyone form a guild. The natural order will be to formalize.

Susan studies car-sharing, bike-sharing, employer shuttles and is really into:
Fractional ownership – co-own a car with 2-3 family members or neighbors. That car can be put into a p2p car sharing situation. It is very innovative of Audi to enter into this kind of program. SpinLister shares bike – studies show a 50% reduction in driving due to the use of bike-sharing

SF and BERLIN are cities to watch – they are loaded with sharing.

Saving money means more experience spends and the cost of living goes down. Not financing a car may enable a person to buy a home.

Joe Gebbia chimed in that trust is important to make sharing work.
Why now for the sharing economy? Because the internet needed time to grow up a little bit. There used to be a concern over putting credit card information on the internet.

In the 90′S we got the internet
Then came the critical mass: what do we give them to do? blogs, pictures..
Then they are connected, do we transfer back into the real world again?

City Planning Meeting

As a budget advocate & board member on the Central Hollywood Neighborhood Council, I get to do some really cool stuff like sit down with the policy and programs directors at city planning.

Here is what I learned:

General rule of thumb: 30% of your income should be the max paid for housing
Of course in cities like LA, NY & SF that is not the case, but that is our mayor’s longterm goal: affordable housing

LA Population:  3.9m people today ( that’s 400k more people over the last 20 years) and in 2040 LA is projected to have 4.6m residents

City Planning:  Department started in 1925. There are 250 on payroll and 86 vacancies right now. In 2010 the department was forced early retirement which lowered their employee county by 1/3, meaning they lost 75% of help and 6 principal planners left.

There has been a 26% increase in cases!
2100 cases in 2013
2500 cases in 2014
Over 3000 cases projected in 2015

 

Challenges:
The 1946 zoning code needs rewriting
The department is still reeling from the Hollywood lawsuit
How can community plans be done in a timely process? People ask “when is my community going to be re-zoned and re-planned.” Average age of community plan is 20 years – so it needs updating (1990 it was last looked at). City doesn’t have plans in place to manage growth. They need to update growth forecast, look at infrastructure and public service systems.

 
Salaries: Developer fees make up 90% of salaries!

City Planning Vs. Building & Safety: 80% “By right” go to building and safety (zone is correct etc), city planning only see 20% of cases that require variance/entitlements/zone change. These cases are never black and white issues so developers are paying for a right to have a process/public hearing.

Goals to Improve: City Planning’s budget request to the mayor includes the ability to restore those lost positions from 2010 but also to have the right management structure put in place – neighborhood geographic focus: build sections of department where new managers manage geographically focused teams.

Opening New Office & New Structure: The Valley (Van Nuys), Metropolitan/Central LA (Downtown), and the West Side (coming soon to the Sawtelle building from the encouragement of mayors office.) will have training coordinators (hopefully starting July 2015) who integrate sub divisions, phases, a training component, and a geo team made up of 1 principal and 2 senior city planners. The plan is to allot each city planner 3 associates or assistants – so 1 CP with 3 reporting to a senior reporting to a principal.

 

Fee Ordinance: City Planning is looking to create a fee ordinance whereas conditional use permit receivers pay a fee to allow the department to monitor their conditional uses and keep on top of it. They would collect this money to pay additional staff, they call it PACE – proactive code enforcement.

 

Technological Goals: creating BuildLA as a central portal to showcase all developments/developers with automated CAD files and see what inspector the case is with. They are getting a LOI from coders but this project is still 3-4years away. Currently there is a zone map under Navigate LA.

 

WIFI LA: Google Cities allows for FREE city wide WIFI in Portland & in Chattanooga. City Planning is looking for an impetus to bring others in to wire all 469 sq miles in LA but this project may be a decade away because of the vastness of our city.

 

To learn more check out Recode.la

“Best Place to Crash” in LA

We are SO happy to be voted the “best place to crash” in Los Angeles by LA Weekly! This is annual publication that highlights the city’s “best of” and you can read more about why we won @ http://tinyurl.com/ol3u2cu

Chick Launcher Pitch Competition

Today my startup, PodShare, won the popular vote after I pitched it for 5 minutes to a conference room full of investors, lawyers and entrepreneurs at Luxe Sunset Boulevard Hotel. The votes were recorded by SMS from all of the attendees in the room, and I feel so honored to have tons of women and girls come up to me and say I did a great job or want to learn more or participate in our growth. #expandpodshare

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Mechanical Flipbook

Tonight I shot a creative art party for Wendy Marvel and Mark Arnon Rosen from Mechanical Flipbook

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I attached my Canon EX 580 flash to the new Leica T camera – which has a touch-screen focus like the iphone.

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Check out the rest on my photos on FLICKr

I met Wendy + Mark when I shot Neil Patrick Harris last Christmas time

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Central Hollywood Neighborhood Council Board

I’ve been elected to Central Hollywood Neighborhood Council! I will represent the millennial + share- economy concerns. As an LA resident for a decade, I have lived 6 of those years in the Hollywood/Vine area. I don’t have a car so I use the city’s transportation or ride-sharing apps to get around. I own a small business and a production company. I most look forward to participating in PLUM and listening to developers and architects present their projects.

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1st Crank Mob

My first Crank Mob, but the last ride for the group (according to FB)

Crazy story: I never take Uber because it’s so expensive but I had to get to Westwood with my bike for the starting point and 2 lyft drivers said they did not have space for my bike, so I bit the bullet. $72 later I was there. So to make up for the cost I skipped dinner and rode from Santa Monica Pier (our next location stop) at 11:45pm to PodShare (Hollywood/Vine) which is the LONGEST bike ride I have ever had at 15.3 miles!

Facebook Small Business Training

Facebook hosted a small business training course from 830am to 1030am @ JW Marriott – L.A. LIVE today.

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Facebook has 128 million users daily.

  • –> What value can you provide on FaceBook that’s not available physically?
  • –> People want consistency, something to expect by following you. So pick days per week for posts. 3-5x ideal.
  • –> ask customers (guests in my case) to post photos
  • –> Feature a customer of the week, or for us, maybe a “selfie in a pod” post
  • –> Post promotions/contests. For us, that could mean backpack and t-shirt give-aways.
  • –> Get creative! “If you come in the next 2 hours, get a free roll of toilet paper with your sandwich.” Post during lunchtime.
  • –> Newsfeed ads do better than column ads (bigger and available on both mobile and desktop)
  • –> Boost posts that are doing well, not ones that aren’t. If they aren’t resonating with an existing audience then don’t pump money into it.
  • –> See call to action buttons specific to your business like “buy now” and “install now” for apps
  • –> Use your mailing or phone list to create audiences (such as “loyal customers”) to boost specific posts to. Then do “look alike” list for new users who match the profiles of your imported list (created targeted ads to specific type of person/sex/location etc.). For PodShare, that may be using our existing guest list and attracting attention to our EXPAND video.
  • –> What time do my customers use Facebook? So much competition on the news feed and FB pulls the most relevant posts. Schedule posts.
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11th Tattoo

Derrick is our 11th Podestrian to get the social travel tattoo! Welcome to the family

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