Facebook Small Business Training

Facebook hosted a small business training course from 830am to 1030am @ JW Marriott – L.A. LIVE today.

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Facebook has 128 million users daily.

  • –> What value can you provide on FaceBook that’s not available physically?
  • –> People want consistency, something to expect by following you. So pick days per week for posts. 3-5x ideal.
  • –> ask customers (guests in my case) to post photos
  • –> Feature a customer of the week, or for us, maybe a “selfie in a pod” post
  • –> Post promotions/contests. For us, that could mean backpack and t-shirt give-aways.
  • –> Get creative! “If you come in the next 2 hours, get a free roll of toilet paper with your sandwich.” Post during lunchtime.
  • –> Newsfeed ads do better than column ads (bigger and available on both mobile and desktop)
  • –> Boost posts that are doing well, not ones that aren’t. If they aren’t resonating with an existing audience then don’t pump money into it.
  • –> See call to action buttons specific to your business like “buy now” and “install now” for apps
  • –> Use your mailing or phone list to create audiences (such as “loyal customers”) to boost specific posts to. Then do “look alike” list for new users who match the profiles of your imported list (created targeted ads to specific type of person/sex/location etc.). For PodShare, that may be using our existing guest list and attracting attention to our EXPAND video.
  • –> What time do my customers use Facebook? So much competition on the news feed and FB pulls the most relevant posts. Schedule posts.
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11th Tattoo

Derrick is our 11th Podestrian to get the social travel tattoo! Welcome to the family

Budget Advocate

I was just nominated and voted to represent region 5 as LA City Budget Advocate (Central Hollywood)

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Here are my notes from Budget Day:

• “Democracy requires constant committee meetings” – Neighborhood empowerment. Listening to diverse stakeholders in a community and being their voice. Care for city. Volunteer. We’re lucky to get 1 out of 10 people to vote in city elections.
• Kids hang out in the public library after closing just to use the free wifi. Who will be their voice?
• Adding more hours to libraries & budgeting $1m for senior meals to most vulnerable
• Controller: $200m is paid to workers comp, mostly fire and police.
• Last year, paved 6500 miles (that’s a10 lane road from LA to NY)
• Pension tier decline in 2018 means affording more employees. $1b a year taking up budget
• Goal: Maintain 5% reserve fund

 

 

Chick Launcher Event

Chick Launcher & DLA Piper hosted an event called “Building The Right Team for Your Growing Startup” tonight. Here are my favorite bytes:

ANN LAWRENCE, Partner, DLA Piper LLP – Host & Moderator
MARTA FERRO, Chief Executive Officer, Pink51
STACEY GOLDSTEIN, Co-Founder, Lola Getts Active
GALIT LAIBOW, Founder, Foodstirs, Inc.
KEVIN McGUSHION, CEO & Founder, InkaBinka

ANN: Introduce the perspective hire to the company’s mission, office, team and then ask “what would you bring to the table?” rather than searching for a person who checks off on a list of characteristics.”

KEVIN: A’s hire A’s, B’s hire C’s.
A lot of people don’t pivot well, and lose confidence because the company changes direction. The core team must have faith in the CEO and project.

STACEY: 67% of Americans are plus size. We brought on a CTO who was plus size/can relate. Everyone on your team has to work from a place of passion, and accept the vision & demographic. Lola Getts Active co-founders re-hired the entire team.

 

GALIT: Keep networking to find the right person! We have someone right now that keeps emailing ideas over and over and I think “will she give up?” but I think I am going to give her a chance.

ANN: If someone wants to help and asks for a piece of the business then say, “that’s great! Can’t wait to have you on the team. Lets give it 3 months” and have them show some evidence. Do they keep asking for stuff? Red flag. You have to see if they commit to the work and don’t just want to go to the party.



KEVIN: I have mentors on my advisory board that I compensate with friendship & investors with equity. I am shameless. “Every friend I have is an investor.”
For our app the savvy investors ask, “what’s retention like? It’s not the user number but rather the download number, how long they spend using your product.

ANN: Understand the market you’re trying to disrupt.
The board of advisors have no actual weight on business. No legal risk. VS. Investors on the Board of Directors have legal risk.


KEVIN: If you are building an online product, understand the language. Learn a little code so you can communicate with the developer(s).

CEO of RadPad

Today I shot an interview with Jonathan Eppers, CEO of RadPad for the Social Programming Network. Hosted by Britt Hysen.

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Three Sony EX 3′s with 2 Arri lights in a small room with big windows
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Bergen Norway

Bergen, Norway - the world’s richest country (because it has the largest sovereign wealth fund) was BEAUTIFUL during our 2 day visit. I sampled a fisherman’s catch of salmon (70 Euros a lb.) that melted in my mouth, visited an old woman’s hand crafted wood shop in the back alleys and shopped HAY OSLO!
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The Clarion Collection Hotel Havnekontoret had tiny rooms but it was clean, amazing breakfast and super awesomely located.

We took a yacht ride to see the fjords
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My lunches and dinners were local/organic
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I discovered this wooden back alley of shops owned by locals in different textile and art industries
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Jeff performed at the Grieghallen
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Reykjavik Iceland

Reykjavik Iceland weather was COLD and bipolar (sunny to hailing to sunny then windy snow – a change every 30 minutes) We visited Blue Lagoon Iceland (earth warmed jacuzzi) Hallgrímskirkja (tall gothic church overlooking downtown) & shot Jeff Dunham show at Harpa (beautifully designed glass structure on the water). A great start to the trip, 16 more cities to go!

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We flew in via Iceland Air on April 17th and staying until the 21st.

We flew from LA to Seattle
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This was our first lunch and dinner:
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and my favorite meal of the day: breakfast
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I loved my hotel (Hilton) because it was minimalist and airy. This was the view outside my window. I did not pack appropriately from the start…
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Hospitable touch on Easter. This inspired me to call a team meeting (over Skype) in order to surprise Podestrians on Easter morning with candy eggs
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Hold on, let me take a selfie:
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We shot Jeff Dunham being funny at the beautiful Harpa auditorium.
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Your camera girl for the evening:
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Next up, Bergen Norway!

Dunham Tour: Canada

I flew to Calgary via Air Canada on April 9 for a show in Red Deer at the Enmax Centrium. This was our test before hitting the road for 17 cities abroad. Dipple and I have to be mobile and compact. Our cases are organized by type of equipment (battery pack versus lenses versus bodies versus audio etc.). Every show we will have to unload and load in the same [organized] way so nothing gets left behind. I will be tending to these hard cases at least 34 times on tour, my OCD may wear off toward the end.

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We checked into iHotel, which was pretty awesome actually (see my review here)
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That night we ate an incredible steak (pecan crusted sirloin with goat cheese!) at The Keg and on set the next day, the crew got catering.
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We arrived at 10am for the 8pm show to setup. We ran 5 cameras, I was on stage left in the penalty box shooting on a Canon 7d with 100-400m lens.
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We flew back to LAX on April 11, 2014 in preparation for the big trip April 17 to May 26!

Road Trip to SF!

Before I start my international travels for Jeff Dunham’s comedy tour (Canada end of this week and the world tour abroad the following weekend) I decided to drive up to San Fran with Kate in her 2003 Volkswagon 2 door GTI – which is not automatic, which means I did not have to take the wheel.

I tested out my NEW go pro 3

Took some photos from the car with my 5d

 
 
Played dodgeball

and connected with my little sister Lily

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